Transform Your Expertise into a Personal Brand People Can’t Ignore
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He has an unparalleled way of viewing socials and creators. And he executes with style, grace and high integrity.
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Joe managed 100% of my social media strategy for 3 years, growing our audience from 20,000 followers at the time to 800,000 across the platforms.
He's been instrumental with helping me grow on the short-form channels and repurposing podcast episodes for Modern Wisdom.
Why Building a Personal Brand Feels Hard
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with our signature course Personal Brand Mastery.
Discover the proven system behind how we’ve helped 7 and 8-figure entrepreneurs scale their personal brands. You’ll learn the frameworks, habits, and processes we use to consistently generate reach, authority, and opportunities online - without burning out.
Authority is the foundation of influence. In this module, you’ll uncover how to position yourself as the go-to voice in your industry, turning your expertise into credibility that attracts followers, clients, and attention.
The Top 1% of Creators share 7 core traits and this module reveals them all. You’ll use the Personal Brand Roadmap to see where you stand today, what’s missing, and the next step to take, so your brand grows with focus, consistency, and momentum.
Every strong brand needs a home. We’ll show you around your very own Personal Brand Hub - the central place that houses your content calendar, brand assets, and strategy, so all your content connects back to a system that compounds over time.
We go far deeper than a generic avatar exercise. Using our 3-layer ICP framework, you’ll get crystal-clear on the exact people you want to reach - so your content becomes service, not noise, and your brand becomes impossible to ignore.
The StrateTree™ is our signature framework, used with every Amplify client to build a brand that’s both strategic and sustainable. You’ll map out your Core Values (roots), Personal Brand Statement (trunk), Content Pillars (branches) and Topics (leaves) so you never wonder what to post again, and instead create aligned, scalable content that compounds over time.
Your vibe is the part of your brand people feel before they know what you do. This module helps you define who you are, align it with how you show up, and craft an online presence that’s not only fun and authentic, but unforgettable.
Great brands don’t just post content - they build systems of conversion. Here you’ll learn how to design a content funnel that turns strangers into loyal fans, and loyal fans into paying clients.
Never run out of ideas again. We’ll give you frameworks to generate endless high-quality content topics, tailored to your audience and aligned with your mission, so content creation becomes fast and stress-free.
Words are your most powerful tool for influence. In this module, you’ll learn to write posts that stop the scroll, build connection, and inspire action - even if you don’t consider yourself a “writer.”
Your LinkedIn profile is your digital storefront. This module shows you exactly how to optimise it for impact - transforming it into a magnet for opportunities, followers, and inbound leads.
LinkedIn is the single most powerful platform for building authority - and we’ll show you how to dominate it. This module walks you through the exact playbook we’ve used to grow accounts to hundreds of thousands of followers, unlock inbound opportunities, and position our clients as industry leaders. This is where you turn LinkedIn into your #1 engine for reach, reputation, and revenue.
Stop flying blind. In this module we give you Amplify’s actual tracking templates - proven dashboards that simplify what to measure and how to act on it - so you can see exactly what’s working, double down on it, and cut what’s not.
Scaling your personal brand means building leverage. This final module covers how to hire, delegate, and train the right people so your brand grows beyond you - freeing you to focus on your genius.
This Hub alone was worth the investment.
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"I just had my first viral post among technical people (that wasn't a milestone announcement). Learned so much from you."
That’s why community is the 7th shared trait of top creators and it’s the trait most people miss when they try to do it alone.
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It's time to build the brand of your dreams and to share your knowledge with the world.
Weekly Rhythm
recordings and the resources
Build a World-Class Personal Brand
✅ The Personal Brand Hub (value $150)
✅ Viral Post Templates library
✅ KPI Tracking & Analytics Templates
✅ Over $1,000+ worth of tool savings
✅ Win back at least 5hrs/week on content
Launch-Week Bonus
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This isn’t just another course. It’s the result of 7+ years spent inside the creator economy, helping some of the world’s biggest personal brands grow. Inside, you’ll get everything you need to succeed - not just 15+ hours of content, but the exact systems and processes our agency uses every day. We’ve held nothing back, because we want you to share your story, your expertise, and your unique perspective with the world.
Yes. If you join Personal Brand Mastery ($397) and later decide you’d benefit from full Amplify Community membership ($999/year), you can upgrade at any time. Learn more at: joegannon.co/academy
Yes. We periodically run a live 6-week cohort with intensive coaching. When you attend a live cohort you also receive 12 months of Academy Community membership ($999). Learn more at: joegannon.co/cohort
That’s actually the best time to start. PBM is designed to help beginners avoid years of trial and error. You’ll learn how to find your positioning, craft content that resonates, and build momentum from zero. Many of our students started with no following at all and quickly built an engaged audience by applying the system.
We recommend setting aside 3-5 hours a week. That’s enough to go through the material, apply the exercises, and create your first pieces of content. The beauty of the system is that it saves you time in the long run, instead of spending endless hours second-guessing yourself, you’ll know exactly what to do.
Not at all. While LinkedIn is one of the best platforms right now for organic reach, everything you learn applies across platforms. We’ll show you how to adapt your content so you can repurpose and grow wherever your audience is, without doubling your workload.
No problem. All live masterclasses in our launch week will be recorded. We've tried our best to accomodate different timezones but had to balance this with the availability of our special guests.
We’d love to help. You can reach us at support@amplifyacademy.com. Whether it’s about the course, our community, or the next cohort, we’ll get back to you within 48 hours.
