Today's email is sponsored by Fathom.​

At a Glance:

• The LinkedIn Content Funnel - learn how to systematically move your audience from awareness -> trust -> conversion
• Why most creators stay stuck on reach and never get results
• Ask these 3 questions before you hit publish

Most people post on LinkedIn without a plan.

But the ‘post and hope’ strategy never works.

Some days, their content takes off. Other days, it’s crickets.

The problem? No strategy = just throwing posts into the void.

Instead of guessing, I follow a content funnel that helps me:

• Attract new followers
• Build trust & credibility
• Turn attention into real opportunities

Here’s how it works:

1. TOFU (Top of Funnel) → Get Attention (60%)

The biggest mistake? Trying to reinvent the wheel.

TOFU is about positioning yourself inside the conversations people already care about.

That means:

• Industry trends & predictions
• Pre-validated content (topics already getting traction)
• Opinionated takes & thought leadership

I use this to bring new people in—because attention is the first step to growth.

2. MOFU (Middle of Funnel) → Build Trust (30%)

Once you have attention, you need depth.

This is where I:

• Share personal experiences & lessons
• Break down strategies with step-by-step guides
• Go behind-the-scenes on what’s working & what’s not

Most people skip this part and stay stuck chasing reach. But trust drives long-term growth.

3. BOFU (Bottom of Funnel) → Convert (10%)

This turns engaged followers into clients, partners, or community members.

I do this through:

• Case studies & testimonials
• Lead magnets & free resources
• Sharing wins & proof of results

BOFU isn’t about hard selling - it’s about making it easy for the right people to take action.

How I use this funnel every day:

Before posting, I ask myself:

• Is this post attracting, engaging, or converting?
• Am I stuck in one part of the funnel?
• Am I giving people a reason to stay?
  ​

Most creators stay at the top of the funnel and wonder why they never generate leads.

The ones who win? They move people through the funnel.

P.S. I'm currently looking at my own funnel - it's one of the highest leverage tasks you can do.

Reply to this email saying "Funnel" and I'll send the below graphic to you as a high-quality PDF.

​Today's Sponsor: Fathom 🤝

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New on YouTube 🎥 ​​

I don't think mainstream productivity goes deep enough. Here are 7x methods that genuinely help me:

​7 Productivity Hacks Nobody Talks About​

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Talk soon,

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